A true guru will never encourage his disciples to fry and force his teaching unto others. To try and force one’s thoughts on others is NOT a nice thing to do. It creates enemies, not friends! One must never forget, “Everyone has a right to their own head-space.”
It is totally different if the guru’s teachings are spread through newspapers, books, posters and lectures. This way, nobody is forced to change; they are merely given the opportunity to share love, if they so desire! This advertising of love is to share love with others LOVE. Therefore, one feels love! This is a beautiful place to be.
This feeling of love brings forth a more tranquil no-thought meditative state. It therefore leads to more knowledge of oneself. Knowledge of oneself leads to deeper depths of love and understanding. Knowledge of oneself and love both feed each other. As one grows, so does the other, until one day, they are both truly one.